Course Overview:
This session explores how AI enhances the customer experience by making marketing more personal and relevant. Participants will learn how brands use AI to understand customer preferences and deliver tailored experiences that build stronger connections.
Course Objectives:
- Understand how AI improves customer engagement through personalisation.
- Learn how businesses create meaningful, customised experiences.
Upon the completion of this course, the participant will be able to:
- Recognise the value of AI in building personalised customer journeys.
- Apply practical ideas to improve marketing personalisation strategies.
Course Outline:
- Insights into personalised customer experiences.
- Real-world examples of personalisation in marketing.
Delivery Method:
In-Person Classes
Target Audience Level:
Middle-level management
Trainer's Profile/Brief:
Dr Tornike Khoshtaria is an experienced academic and programme leader with a background in digital marketing, higher education, and quality assurance. He currently leads the MSc Digital Marketing programme at QFBA Northumbria University in Doha. With several years of involvement in international accreditation processes, Tornike has contributed to enhancing academic standards and programme quality across various institutions. His research interests include AI in marketing, digitalisation in higher education, and sustainable consumption, and he has published work in reputable academic journals. He is passionate about combining innovative teaching approaches with practical industry insights to prepare students for future challenges.
