Course Overview:
This session explores how AI-powered techniques enhance customer segmentation. Participants will learn how businesses identify and target the right audiences with greater precision using real-world examples.
Course Objectives:
- Understand the fundamentals of customer segmentation.
- Learn how AI clustering differs from traditional methods.
Upon the completion of this course, the participant will be able to:
- Understand the role of AI to segment customers effectively.
- Evaluate real-world cases of AI-based audience targeting.
Course Outline:
- Introduction to AI in segmentation.
- Smart clustering techniques and case studies.
Delivery Method:
In-Person Classes
Target Audience Level:
Middle-level management
Trainer's Profile/Brief:
Dr Tornike Khoshtaria is an experienced academic and programme leader with a background in digital marketing, higher education, and quality assurance. He currently leads the MSc Digital Marketing programme at QFBA Northumbria University in Doha. With several years of involvement in international accreditation processes, Tornike has contributed to enhancing academic standards and programme quality across various institutions. His research interests include AI in marketing, digitalisation in higher education, and sustainable consumption, and he has published work in reputable academic journals. He is passionate about combining innovative teaching approaches with practical industry insights to prepare students for future challenges.
